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Retail
Inteligencia Artificial

Churn prediction and personalization by segment

Churn prediction and personalization by segment
The challenge

The company had millions of customer data points it wasn't using: mass, impersonal communication and no way to spot customers at risk of leaving.

Result

Identifies at-risk loyalty customers before they leave and triggers a personalized next best offer by segment.

Industry
Retail
Solution
Inteligencia Artificial
Business areas
Marketing
Technology
Knime
Tableau
Orlando F.Daniela V.
Orlando F.
Online
16:24
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