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Productos de Consumo
Inteligencia Artificial

Trade promotion ROI visible for every event

Trade promotion ROI visible for every event
The challenge

The company invested millions in trade promotion without visibility into real ROI by category, channel or customer; decisions were driven by negotiation, not historical data.

Result

Investment recommendations per event based on historical ROI, with returns visible by category, channel and customer.

Industry
Productos de Consumo
Solution
Inteligencia Artificial
Business areas
Marketing
Sales
Technology
Knime
Tableau
Orlando F.Daniela V.
Orlando F.
Online
16:24
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