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Retail
Inteligencia Artificial

Real promotional ROI: incremental sales, cannibalization and forward buying

Real promotional ROI: incremental sales, cannibalization and forward buying
The challenge

The company invested millions in promotions without measuring real incremental sales, cannibalization or forward buying; a significant share could be destroying margin.

Result

Visibility into the real value of each promotion: which ones build margin and which destroy it.

Industry
Retail
Solution
Inteligencia Artificial
Business areas
Marketing
Sales
Technology
Knime
Tableau
Orlando F.Daniela V.
Orlando F.
Online
16:24
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