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Productos de Consumo
Data and Analytics

Customer segmentation for effective campaigns

Customer segmentation for effective campaigns
The challenge

A consumer goods company unified sales and touchpoint data to segment customers and prioritize campaigns by value.

Result

Campaigns aimed at the right segment, with better return on investment.

Industry
Productos de Consumo
Solution
Data and Analytics
Business areas
Marketing
Sales
Technology
Tableau
Knime
Orlando F.Daniela V.
Orlando F.
Online
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