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Banca
Data and Analytics

A 360° customer view on a single screen

A 360° customer view on a single screen
The challenge

The core banking system had the transactions, the CRM the interactions and the digital channels the behavior, but nobody could see it all together; credit, retention and cross-sell decisions were made with partial information.

Result

Transactions, products, credit risk, profitability and interactions integrated into a single source of truth.

Industry
Banca
Solution
Data and Analytics
Business areas
Sales
Risk
Technology
Tableau
Boomi
Orlando F.Daniela V.
Orlando F.
Online
16:24
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